A study has launched to find out how the traditional image and delivery of accounting education can be transformed into an attractive proposition to non-accounting professionals and meets the needs of modern day organisations.
The research, which began this month, will be conducted by Bristol Business School under the control of Dr Ursula Lucas, a lecturer in Accounting and Finance, who is also chair of the ICAEW’s Education Assessment Committee.
The study will look at the ways in which students approach their learning of accounting and how this is related to their preconceptions of the subject.
‘It is vitally important to capture the interest and imagination of students when they first study accountancy and to counter any negative perceptions they bring to the subject,’ Lucas said.
Currently more than 250,000 students studying are enrolled in an introductory accounting course as part of other programmes such as business, finance and marketing.
Ideally, Lucas said, such a course should empower students – enable them to understand accounting information, give them the confidence to work with it and, if necessary, to challenge it.
The two year research programme will seek to identify and develop effectiveteaching and learning strategies within the existing curriculum and will culminate in an international conference in 2003.
Links
Accountants top techies in popular vote
In the past decade, the professional services industry has transformed significantly. Digital disruptions, increased competition, and changing market ...
View resourceIn recent months, professional services firms are facing more pressure than ever to deliver value to clients. Often, clients look at the firms own inf...
View resourceIn a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...
View resourceThe first phase of Making Tax Digital (MTD) saw the requirement for the digital submission of the VAT Return using compliant software. That’s now behi...
View resourceThe modern consumer is tech-savvy, and generally digitally literate. Nowhere is this more evident than within the financial sector; consumers demand r...
View articleEntries are now open for the Accountancy Age 35 under 35 2022 ranking, highlighting the brightest young talent in the accountancy sector Read More...
View articleWith the year nearing its close, Chris Evans, vice president and country manager at Intuit QuickBooks UK, takes the opportunity to reflect on the past...
View articleShowcasing the industry's rising talent, the fourth and final instalment of our 35 under 35 rankings highlights five young UK professionals who are ma...
View articleLive broadcast event specifically for accountants Read More...
View articleShowcasing the industry's rising talent, the third instalment of our 35 under 35 rankings highlights 10 young UK professionals who are making great co...
View articleShowcasing the industry's rising talent, the second instalment of our 35 under 35 rankings highlights 10 young UK professionals who are making great c...
View articleShowcasing the industry's rising talent, the first instalment of our 35 under 35 rankings highlights 10 young UK professionals who are making great co...
View article