Study looks to change accounting image

Study looks to change accounting image

A study has launched to find out how the traditional image and delivery of accounting education can be transformed into an attractive proposition to non-accounting professionals and meets the needs of modern day organisations.

The research, which began this month, will be conducted by Bristol Business School under the control of Dr Ursula Lucas, a lecturer in Accounting and Finance, who is also chair of the ICAEW’s Education Assessment Committee.

The study will look at the ways in which students approach their learning of accounting and how this is related to their preconceptions of the subject.

‘It is vitally important to capture the interest and imagination of students when they first study accountancy and to counter any negative perceptions they bring to the subject,’ Lucas said.

Currently more than 250,000 students studying are enrolled in an introductory accounting course as part of other programmes such as business, finance and marketing.

Ideally, Lucas said, such a course should empower students – enable them to understand accounting information, give them the confidence to work with it and, if necessary, to challenge it.

The two year research programme will seek to identify and develop effectiveteaching and learning strategies within the existing curriculum and will culminate in an international conference in 2003.

Links

Accountants top techies in popular vote

Resources & Whitepapers

Why Professional Services Firms Should Ditch Folders and Embrace Metadata

Professional Services Why Professional Services Firms Should Ditch Folders and Embrace Metadata

1y

Why Professional Services Firms Should Ditch Folde...

In the past decade, the professional services industry has transformed significantly. Digital disruptions, increased competition, and changing market ...

View resource
2 Vital keys to Remaining Competitive for Professional Services Firms

2 Vital keys to Remaining Competitive for Professional Services Firms

2y

2 Vital keys to Remaining Competitive for Professi...

In recent months, professional services firms are facing more pressure than ever to deliver value to clients. Often, clients look at the firms own inf...

View resource
Turn Accounts Payable into a value-engine

Accounting Firms Turn Accounts Payable into a value-engine

1y

Turn Accounts Payable into a value-engine

In a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...

View resource
Digital Links: A guide to MTD in 2021

Making Tax Digital Digital Links: A guide to MTD in 2021

1y

Digital Links: A guide to MTD in 2021

The first phase of Making Tax Digital (MTD) saw the requirement for the digital submission of the VAT Return using compliant software. That’s now behi...

View resource