BusinessCompany NewsSAP embarks on internet software drive

SAP embarks on internet software drive

Financial software company invests heavily in new technology available to customers over the internet

Accounting technology company SAP is planning a huge drive to capitalise on
the internet software market next year.

The company created a new web-based sales management programme to compete
against the sector’s market leader, Salesforce.com. SAP hopes the application
will be released next summer.

John Wookey, SAP chief executive, told Reuters the company would also offer
online expense management applications in 2010.

“These products should be profitable by the end of next year,” he said.

“We’re going to have to build up our customer brand and our own credibility.
Then we’ll start to get people to take us more seriously,” he added.

Further reading:

SAP
set to announce price increases for support

IDC
crowns SAP market leaders

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