Chantrey Vellacott unveils rebrand

by Kevin Reed

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30 Jan 2014

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Mike Tovey

NEW BRANDING has been created for Top 30 firm Chantrey Vellacott.

Following a five-month project with Shoreditch-based Edge Design, the rebrand gives the firm new livery, and encompasses all offices, company literature and its website. The deal with Edge Design was for an undsiclosed sum.

Chantrey Vellacott managing partner Mike Tovey said: "We're really pleased to have launched our new look which forms a vital part of our long-term vision for Chantrey Vellacott.

"We felt a change was needed to reflect the growth and development of the firm and to support our new five-year strategic plan, while also strongly reflecting the legacy we have inherited from our past which dates back to 1788.

"Everyone associated with Chantrey Vellacott is really proud of our heritage so our core message of ‘thinking forward since 1788' is a perfect fit for us."

The rebranding is integral to the firm's five-year growth plan, having ahcieved its first-year target of fees at around £31m.

"Now we're very much focused on how we can develop further and continue to grow organically," Tovey told Accountancy Age.

"We're into the second year of the plan and are targeting 10% fee growth in most practice areas. After 2013, our confidence is high."

The firm provides accounting and advisory services from offices in London, the south-east, Thames Valley and the Midlands. It is ranked 22 in the latest Accountancy Age Top 50 +50 survey of firms, with £30.4m in fee income.

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