Intuit reaching out to Indian market

Intuit, the business finance management software which produces Quickbooks,
is branching out into the Indian market – offering products developed in India,
for India.

At a press conference in Mumbai the company expressed its plans to establish
itself in the emerging economy’s global business division. The division hopes to
expand into the Asia-Pacific markets and will focus on web and mobile based
products.

Brad Smith, Intuit president and chief executive officer, said: ‘The division
will create indigenous products, both for the Web and for mobile devices, to
solve the unmet needs of individuals and small businesses in India and emerging
markets.’

The company estimates that it generates $2.6tln in revenue in the US,
equivalent to almost one fifth of GDP in the States.

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