Non-accountants take helm in practice

Accounting Firms Non-accountants take helm in practice

3y Tom Lemmon

Non-accountants take helm in practice

Intense competition is forcing accountancy practices to look to non-accountants to help differentiate, bringing into question the value of a tradition...

View article
Copywriting for finance in 2020: This meme’s war

People In Business Copywriting for finance in 2020: This meme’s war

3y Rory Stobo

Copywriting for finance in 2020: This meme’s war

Rory Stobo, Chief Copywriter at Sookio, discusses the tricks of the copywriter's trade which readers can immediately put into practice. Read More...

View article
Creating a one-team culture through marketing

People In Business Creating a one-team culture through marketing

3y Caroline Cleary

Creating a one-team culture through marketing

Caroline Cleary, Marketing Director at Duncan & Toplis discusses how building a "one-team culture" can create a team-focused, entrepreneurial spirit. ...

View article
Get the latest analysis and reports delivered to your inbox daily
How to attract the perfect client

More News How to attract the perfect client

3y Vicki Banthorpe, Founder of marketing consultancy Momentum for Professionals

How to attract the perfect client

Are you spending time and money on marketing, but failing to attract the clients you want? Vicki Banthorpe explains how to get ahead Read More...

View article
UK and German businesses are taking control of their future relationship post-Brexit

Brexit & Economy UK and German businesses are taking control of their future relationship post-Brexit

3y Emanuela Hawker, Reporter

UK and German businesses are taking control of the...

The first British-German Business Exchange took place last week in London Read More...

View article
Where is your next client coming from?

Accounting Firms Where is your next client coming from?

5y James Noble, Propero Partners

Where is your next client coming from?

55% of accounting and financial services firms allocate some form of marketing budget per year, yet 1 in 10 firms don’t know where their new business ...

View article
Taking Stock: Branded

Accounting Firms Taking Stock: Branded

8y Taking Stock

Taking Stock: Branded

Firms are changing their brands like they're going out of fashion, but you've got to be consistent, says TS Read More...

View article
Top of the Tweet: Top UK accounting firms Twitter rankings

Accounting Firms Top of the Tweet: Top UK accounting firms Twitter rankings

8y Kevin Reed, Writer

Top of the Tweet: Top UK accounting firms Twitter ...

Firms still need to find their way around understanding the value that can be driven from Twitter, writes Kevin Reed Read More...

View article
Colin: Anyone can be a marketing director, can't they?

Accounting Firms Colin: Anyone can be a marketing director, can't they?

8y Richard Crump, Writer

Colin: Anyone can be a marketing director, can't t...

Colin find that accounting and marketing make poor bed fellows Read More...

View article
Accountants continue to fail in marketing activities

Accounting Firms Accountants continue to fail in marketing activities

8y Naomi Rainey, Writer

Accountants continue to fail in marketing activiti...

Just one-third of firms have dedicated marketing staff, while two-thirds do not measure return on investment Read More...

View article
Acquisitions will reshape the consulting industry in 2013

Consulting Acquisitions will reshape the consulting industry in 2013

9y Fiona Czerniawska

Acquisitions will reshape the consulting industry ...

Soft markets are seeing the big boys acquire to grow - with smaller consultancies feeling the squeeze, writes Fiona Czerniawska Read More...

View article
US in a different league to UK in marketing tables

Accounting Firms US in a different league to UK in marketing tables

10y Heath Podvesker

US in a different league to UK in marketing tables

Through the ashes of Enron the US has perfected its marketing analytics, something the UK could learn, explains Heath Podvesker Read More...

View article
Consulting: the changers need to change

Consulting Consulting: the changers need to change

11y Edward Haigh

Consulting: the changers need to change

Consultants seem good at telling clients to adapt - but their lack of ability to do so themselves is holding them back, argues Edward Haigh Read More...

View article