A Finance Director's guide to international expansion for High-Growth Companies
There’s no two ways about it: going global is a risky business, even if the potential rewards are high. Once a business experiences success at home and begins to build a loyal customer base, the next step that is likely to follow is international expansion. Whilst entering into a foreign market can be an opportunity to branch out operations, this transformation comes with some very specific challenges, such as; cultural differences, language barriers and competition from home-grown players in a new region.
Grab a seat and enjoy this 3-minute read, which covers: