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In an age where social media is at the forefront of our personal lives, it seems an unlikely pairing that we could make it work for us in our professional lives, but don’t be deterred. As an accountant, there are ways in which you can utilise social media for your benefit.
Your online presence can be an excellent way to increase engagement, connect with prospective new clients and build your personal brand. If you’re thinking about advertising, this route is inexpensive and can be a good way to drive traffic to your website and footsteps through your practice door.
Easy ways to make social media work for you:
- Build your brand – you should establish your identity and translate this into what makes you unique, what you stand for and how you can relate to your clientbase. Consider everything from your profile pictures, who you follow and the content you share in this decision.
- Choose your platform – it’s not one size fits all when it comes to social media platforms, so it’s important that you understand where your clients congregate and where you’re likely to reach the most users. An easy way to determine your platform could be to ask your existing clients what social networks they use. It doesn’t hurt to have an account on multiple platforms, but you should focus your attention on one or two.
- Engage with your audience – it’s unlikely that your audience will engage if you only use your presence to sell. Instead, think about what issues or pain points are often encountered in your industry and try to address these. Starting discussions and asking questions is a good way to increase interaction and build your online presence.
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