Do professionals deserve the trust invested in them?

Lord Hunt of Wirral, president of the Chartered Insurance Institute

Accountants enjoy a hard-won reputation for being the most trusted
professional adviser. But can they maintain their position when the market for
professional advice is becoming ever more crowded and opportunities in the
current economic environment more limited?

How can professionally qualified accountants differentiate themselves from
unqualified competitors in an increasingly global marketplace? And how can they
convince sceptical client base that service quality matters more than just

Perhaps more importantly, at a time when anyone can describe themselves as an
accountant, does professionalism still matter?

Speaker for this event include:

Lord Hunt of Wirral – President, Chartered Insurance Institute

Richard Aitken-Davies – President, Association of Chartered Certified

Fiona Hotston Moore – Partner Head of Mid Capital Markets & Technology,
Media & Telecommunications, Mazars

Kathryn Britten – Head of BDO Stoy Hayward’s Forensic Accounting Unit

here to register for this event

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