Brands were an alien concept to most accountants until the last few years. Now they are seen as vital components of corporate value as more firms seek to cash in on the business reputations they have spent years building up.
In this special, Paul Norman looks at how branding has become vital to accouting firms, while Lucian Camp looks at what is required to build a profitable brand.
Click on the links to read these stories and others.
Does Darwin's theory apply to taxation? Colin ponders...
The EC has been instructed to draft a European Union (EU) directive authorising an EU financial transaction tax, which would apply to ten of the EU’s 28 member states
Accountancy watchdog the FRC has dropped its investigation into the former chief financial officer of Tesco, nearly two years after the supermarket was engulfed in an accounting scandal
Colin imagines how Apple's logo might change in the wake of the EC's ruling over its Irish tax arrangements