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The Practitioner: Apple to the core

I THINK IT’S FAIR to say that I would call myself a big fan of all things Apple. That was before the events of the past week or so.

I’ve always had Apple products for as long as they’ve been around. MacBook, iPod, iPad, and of course the various versions of the iPhone.

Several partners from the past have been exactly the opposite and slated everything about them, without of course having even tried one for themselves.

My life – personal and work – is on my Apple ID, and I felt the full effect of being without it recently.

My worst nightmare happened; my iPhone broke down completely, and despite Apple’s best efforts in store and many calls to support I was without a phone for the best part of 72 hours.

For most of this time also I was on the road and with a computer.

It’s fair to say I actually enjoyed the time without having my phone strapped to my hand, but I didn’t enjoy the long list of voicemails I had to go through when I did finally get back up and running with a replacement phone.

When did we become so reliant on mobile working, and why now does everyone expect a reply within minutes?

It was a strange feeling on my first road trip without a mobile phone though. I only lasted an hour before pulling into the next services and buying a pay-as-you-go phone. It’s not that I can’t do without, but I just didn’t feel safe being on the road without one. I don’t miss the old pay-as-you-go days though; one call into the office cost me £12.45!

I’m back now with all my Apple devices synced and I’m feeling safe sat in the office at the beck and call of the world ready for the pre-Xmas tax return rush.

Thank you Apple.

The Practitioner’s uncensored thoughts come from within their own practice – having left a regional firm in the heart of England

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