AdSlot1 reality hits home

Where once talk was of massive stock market valuations there is now, as latest casualty demonstrates, the cold reality that death rates in the new economy may be as high as in the old. proved you need more than a good business plan – you need someone, a strong finance director, keeping a tight hold of the expenditure reins.

Bryan Levine, FD at, revealed that even if you have a robust business plan, unless your backers are committed to bearing losses in the short term, your trading life will be as short as a mayfly’s. That said, Levine suggested a way out. If you’re with a look for funding that will see you all the way through to making a profit.

A tall order but the rate of attrition will certainly be making the venture capitalists sit up a take notice.

Remember this: VCs are inundated with proposals. The rejection rate is massive. Why? Because business plans need to be realistic and based on traditional business principles and performance measures.

A good FD knows this. And if ever there was a time an FD could make his mark it is writing those plans.

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