Everybody's got a gimmick
There are almost as many jokes about auditors as there are about drummers in rock bands. Nevertheless the Audit Commission's new advertising campaign to recruit trainee auditors is bound to raise smile.
Featuring square-jawed hunks and dewy-eyed dames, the ad shows a new crime-busting team flexing its financial muscle outside a town hall. You half expect to see a search light blinking an enlarged calculator motif at the night sky.
But in the battle for talent the commission needs to do all it can to recruit high quality graduates. And if it requires a gimmick (don’t forget even a body as austere as the Charity Commission is resorting to gimmicks these days) then so be it.