E-business should matter

And this week brings further bad news, this time from CIMA. The launch of the institute’s Global Business Management Week should be a cause for celebration.

But in truth the findings of a worldwide survey launched to coincide with the GBM Week make truly depressing reading.

Just 3% of the 400 top global executives said they thought shareholder demands were among their three most important factors for future success.

Yes, just 3%. A somewhat worrying statistic.

But that figure is positively encouraging when compared to the other finding that just 1% of companies identify customer focus as a key issue for business planning.

Can anything matter more to a modern business than that? It’s hard to see how.

The bad news does not stop there. Equally troubling was the finding that only 6% of the executives polled recognised e-business as the single most crucial factor to affect the future of business.

They, like everyone else, should read our e-business supplements which begin this week.

CIMA, to its credit, was ‘concerned’ by the findings. Perhaps the only encouraging thing to come from the survey is that it is not a UK-specific problem but a global one.

In truth that’s scant consolation. And it hardly bodes well for a great new service age in the new millennium.

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