TechnologyHandy cliches reach maturity

Handy cliches reach maturity

IT over the past couple of years has been all about cuts ... less people, less servers and considerably less innovation.

But one area that has avoided the consolidation game, however, is the ‘big picture’ concept.

These are little phrases lovingly conceived and nurtured by analysts or industry-sponsored academics to describe, lead or even create a trend.

The current crop needs considerable tending if they are to grow into healthy overused cliches.

In the previously richly-manured soil of over-investment, way back at the beginning of this millennium, life was easy. You could lay down three little letters and up would pop an acronym that would get the stock markets and venture capitalists excited.

A meaningless phrase like ‘the new economy’ could become a global phenomenon.

Those were the days of the celebrity cliche. Today’s phrasemongers need to be more careful. Pretentious and portentous just don’t sell like they used to.

There’s an irony here. An unwritten law of 21st century IT states that ideas and technologies reach maturity just when everyone has written them off as immature. Most of the central criticisms of e-commerce, for example, have largely been resolved.

Big online ventures, like Amazon, are turning a profit; sites are now fast and user-friendly; security is vastly improved. But try telling the board that it’s time to invest again in web transactions.

Similarly, there is a need for conceptual frameworks right now.

Business needs to raise its head above the parapet and look at the strategic role of technology for gaining competitive advantage.

And the current crop of cliches are not the preening, self-important gaudy blooms of yesteryear.

On-demand or utility computing, the real-time enterprise, organic IT all suggest an era in which customer need is first and last in the technology suppliers’ thoughts.

The main emphasis is on value: proveable, efficient and effective measures of the contribution of technology to the business.

So when someone tries to sell you a handy phrase, give them a chance.

They may just be on to something.

  • Mike Gubbins is editor of Computing.

Related Articles

HMRC outlines points-based penalty model for MTD

MTD HMRC outlines points-based penalty model for MTD

3d Alia Shoaib, Reporter
GDPR: How legitimate are your legitimate interests?

Regulation GDPR: How legitimate are your legitimate interests?

1w Ian Singer, PKF Littlejohn
Viewpoint: Making Tax Digital is not all doom and gloom

Making Tax Digital Viewpoint: Making Tax Digital is not all doom and gloom

1w Brian Palmer, AAT
Treasury cracks down on Bitcoin amid tax evasion concerns

Regulation Treasury cracks down on Bitcoin amid tax evasion concerns

2w Alia Shoaib, Reporter
AVADO wins award for online ACCA courses

Career AVADO wins award for online ACCA courses

2w Alia Shoaib, Reporter
The role of the accountant as productivity and technology leader

Technology The role of the accountant as productivity and technology leader

2w Receipt Bank | Sponsored
Accountancy in the digital age: Flexibility, agility, efficiency

Accounting Software Accountancy in the digital age: Flexibility, agility, efficiency

3w Pegasus Software | Sponsored
How to get your clients ready for the cloud

Cloud How to get your clients ready for the cloud

3w Sage | Sponsored