Taking Stock – Between the covers.

Can’t quite work out this week why there should be eleven immutable laws of internet branding, but that’s exactly what the latest weighty tome to cross the TS desk is claiming this week.

Regular readers will have noted no small amount of scepticism at TS when it comes to the latest management treaties but we are simply baffled by this one.

It’s only a little book but Al and Laura Rise include such nuggets as the eighth law of internet branding – The Law of Time. It says simply: ‘Just do it.’

We might be mistaken but we thought that was someone else’s branding.

Ah well, perhaps the twelfth law should be ‘there’s nothing like using tried and tested mottos’. HarperCollins, £7.99. ?:

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