But there is a serious issue here about how you sell your services. With the growth of self-assessment and more people encouraged to set up their own businesses, more people are finding themselves in need of an accountant.
But to many, the world of accountancy is strange and faceless. A personal recommendation from a familiar face is very likely to be used in such circumstances.
Avon says it has no current plans to introduce such services in the UK, but if anyone does embrace the concept on this side of the Atlantic, they could find that they have discovered a valuable new outlet for accountancy services.
Just one half of UK practices have implemented a pricing structure around auto enrolment implementation and advice - with many suffering increased costs
Deloitte's north-west Europe foray; BDO, Smith & Williamson investment paths; Shelley Stock Hutter; and Wilkins Kennedy discussed by editor Kevin Reed on our Friday Afternoon Live broadcast
Accountants should alter their perspective on auto-enrolment to maximise business opportunities, according to Eric Clapton.
Kevin Reed discusses whether new accountancy group Cogital can rival the Big Four...and its likely direction of travel