Ask members of the public, and they’d struggle to tell you precisely why R3
is called ‘R3’. We know, of course, that it stands for ‘Rescue, Recovery and
Renewal’, the, um, well known three ‘R’s of the insolvency profession.
To the general public, the body probably sounds like a character from Star
Maybe it’s not bothered, but while it’s thinking about its structure, coming
up with a name that means something to the man on the Clapham Omnibus might be
worth some thought.
The problem with R3 is that, if you write it in any context, not just in the
media, you’d have to add another sentence explaining what it is. Why not just
have a name that explains what it is?
Some might question too what the relevance of two of those ‘R’s is, as well.
Recovery I can understand, but Rescue? It isn’t a lifeboat association. And
renewal? Sounds a little bit New Labour, doesn’t it?
R3 does do some good work, its warnings on debt management plans recently
being a good example of the impact it can have.
But just think how big that impact could be.
Alex Hawkes is the news editor of Accountancy Age
Steve Absolom and Will Wright from KPMG Restructuring have been appointed joint administrators to City Motor Holdings and associated companies
Partners from Johnston Carmichael have been appointed as joint administrators to Axon Well Interventions Products UK
Begbies Traynor have been appointed administrators of William Anelay Ltd, York, one of Britain’s longest-established construction and heritage restoration companies
Smith & Williamson has been appointed administrators of charity 4Children