PracticeAccounting FirmsMeans to an end?

Means to an end?

With records of media coverage on some 15,000 companies across 45 sectors going back over the past eight years, the PressWatch index measures the balance of positive and negative publicity on different sectors of the economy. And its most recent figures - which include an assessment of the recent performance of the accountancy sector in PR terms - make for decidedly grim reading.

Accountants score minus 42 on the latest rankings, ahead of software and electricity companies but well behind even banks and transport businesses.

Overall the accountancy sector ranks 36 out of 43 sectors measured. It’s all Big Four-related, but the negative perception that is presented of these firms in the national press has implications for the standing of accountants everywhere.

And it’s no wonder that some accountants are beginning to question the value of their qualification. More than one in four of the 350 finance directors who responded to our Big Question this week say they could do their job just as well without an accountancy qualification. That’s not a new argument, of course.

An accountancy qualification has always been seen as more of a passport, less as a tool. But the argument is much more worrying in fragile times as these. With questions being asked of the qualification’s value as a passport, it must more than ever prove its usefulness on a day to day basis.

Related Articles

BDO’s global revenues pass $8bn

Accounting Firms BDO’s global revenues pass $8bn

5d Alia Shoaib, Reporter
Top 40 International Networks, Associations and Alliances: Finding growth amid uncertainty

Accounting Firms Top 40 International Networks, Associations and Alliances: Finding growth amid uncertainty

1w Philip Smith, Reporter
Top 40 International Networks, Associations and Alliances 2017: Big Four tussle for top spot

Accounting Firms Top 40 International Networks, Associations and Alliances 2017: Big Four tussle for top spot

1w Emma Smith, Managing Editor
BDO reports revenue growth of 5.7%

Accounting Firms BDO reports revenue growth of 5.7%

2w Alia Shoaib, Reporter
Taylorcocks announces merger with Surrey firm

Accounting Firms Taylorcocks announces merger with Surrey firm

2w Emma Smith, Managing Editor
Kingston Smith reports 7% gender pay gap

Accounting Firms Kingston Smith reports 7% gender pay gap

2w Emma Smith, Managing Editor
RSM announces two partner promotions

Accounting Firms RSM announces two partner promotions

3w Emma Smith, Managing Editor
Backsourcing: The latest accountancy trend?

Accounting Firms Backsourcing: The latest accountancy trend?

1m Pillsbury Winthrop Shaw Pittman