EY and professional social network LinkedIn have confirmed a strategic alliance, with the aim of jointly helping companies around the world in their use of technology, social networks and sales techniques.
The pair will seek to make use of Big Four firm’s business transformation knowledge, data analytic capabilities and global reach and LinkedIn’s platform and network of more than 400,000,000 professionals around the globe.
The joint offering will use social media as an element of building relationships with buyers. EY will also integrate LinkedIn’s Sales Navigator into its own operations by providing tens of thousands of EY people with the product.
EY’s global chairman and CEO Mark Weinberger said: “This will be a powerful relationship.
“Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organizations with leading-edge tools to navigate those changes.”