KPMG SME foray doomed to fail, says AA reader poll
Big Four firm tells small businesses "you can pay us the same as your current accountant, but we'll give you more"
KPMG is doomed to fail as the Big Four firm attempts to wrest business from High Street practitioners, according to Accountancy Age readers.
That was the majority view when asked if the Big Four firm “can compete with the high street for business”, with 77% of the 88 readers polled, answering no. Just over a fifth (23%) felt their move into the SME sector would succeed.
The poll was conducted after KPMG’s recent vow to disrupt and dominate the SME market by telling small businesses “you can pay us the same as your current accountant, but we’ll give you more”
It follows KPMG’s £40m investment in its enterprise programme, which includes subscription-based cloud accountancy support for small businesses.
Take part in the latest Accountancy Age poll here.