KPMG invests in analytics firm Bottlenose

KPMG’s investment fund has invested in Bottlenose, a real-time trend intelligence business.

The ‘substantial’ investment has been made by KPMG Capital, which was formed a year ago to help fund data and analytics businesses via strategic acquisitions, technology partnerships and other models.

“Businesses should not underestimate the sheer volume, velocity, and variety of real-time data streams,” said Mark Toon, CEO of KPMG Capital. “Real-time streaming data of all types is putting huge pressure on decision makers to be able to appropriately and effectively address present trends that could materially affect their organizations now or in the very near future.”

KPMG Capital has also secured a license for KPMG member firms to use and deploy the advanced capabilities of the Bottlenose application, ‘Nerve Center’, as an important tool in generating strategic insights to help their clients more effectively combat threats and amplify opportunities which affect their businesses.

Bottlenose co-founder and CEO Nova Spivack said: “Today, we believe many businesses are singularly focused on examining historical data, and missing the opportunity of current data. The key to success in today’s fast-paced environment is seeing and understanding what is happening in the present, in order to influence the direction of change as it happens.

“By analysing millions of changing data points in real time, Bottlenose provides a unique competitive advantage: understanding now. This technology allows decision-makers to identify critical trends as soon as they begin to emerge, understand their significance, and take appropriate action early.”

In January, KPMG formed a partnership with Chelsea Apps Factory.