Five-month project leads to optimised site with a clearer and easier user experience for haysmacintyre clients
TOP 40 FIRM haysmacintyre has relaunched its website, in a move it describes as a “key pillar” of its growth plans.
The new website is the culmination of a five-month project with London-based Underwired, a digital agency that has delivered projects for the likes of Regus, British Land and Marks & Spencer.
Haysmacintyre has attempted to free the site from clutter and information overload, and drive potential clients to contact the firm directly.
Ian Cliffe, haysmacintyre managing partner, said the site will help maintain the firm’s growth momentum.
“Launching our new website is another step forward in our growth plans. It provides us with a solid online platform to increase our penetration into key sectors,” said Cliffe. “We believe that too many professional services firms let their websites get cluttered with detail so we have really focused on the user experience. With the website up and running focusing on our sectors and service experience, it’s an exciting time for the firm.”
The site has also been optimised for tablets and smartphones, and attempts to give the customer all the information they need within three clicks.
John Thew, MD of Underwired, said: “We were not only keen to make the design reflect the haysmacintyre personality but also to ensure that customers on all devices could use the site easily. We’re really pleased with the results and haysmacintyre have been a pleasure to work with.”
Haysmacintyre is a central London firm that specialises in advice to entrepreneurs, owner managers, charities and not-for-profits. It is ranked 35 in the Accountancy Age Top 50+50 survey of firms, with £18.3m in revenues.