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Burberry recruits ex-O2 CFO as non-exec

FORMER chief financial officer of O2 Matthew Key has taken a non-executive role at fashion house Burberry.

Key will join the board of Burberry on 1 September. He is currently chairman and chief executive of Telefónica Digital the global innovation arm of Telefónica – the parent company of O2. Prior to his current role, he was chairman and CEO of Telefónica Europe (formerly O2 plc) and before that held roles such as CEO and CFO at O2 UK.

Before joining the telecoms giant he was finance director for UK operations at Vodafone for four years. Key trained as an accountant and has also held financial roles at home improvement business Kingfisher, and drinks manufacturers Coca Cola, Schweppes and Grand Metropolitan.

Sir John Peace, chairman Burberry, said: “We are delighted to welcome Matthew to the board. His deep knowledge of digital and mobile, coupled with his extensive experience of building compelling consumer brands, will be tremendous assets as we embark on the next phase of Burberry’s global growth.” 

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