LOVEFiLM MD to take Wiggle CFO role

FORMER LOVEFiLM CFO Jim Buckle is set to step down as its managing director in March, to “pursue other opportunities”

Buckle who spent seven years as CFO and has then served as MD, will head back to the finance function as CFO of online bike and sports retailer Wiggle.

Bike retailer Wiggle was formed in 1999 from a Portsmouth-based bike operation – Butlers Cycles. The retailer now stocks more than 250,000 products.

“[Buckle] has made a huge contribution to building LOVEFiLM into Europe’s leading film and TV series subscription service. We wish him well in his future endeavours,” said a LOVEFiLM spokesman.

“I have really enjoyed my time with LOVEFiLM, both before and since the acquisition by Amazon, and I am proud to have lead the business through a recent period of record growth,” said Buckle.

“LOVEFiLM’s success has been built on great teamwork rather than any one individual and I am sure that the business, with Amazon’s backing, will continue to provide a great service to an increasing number of customers. After seven years, I am ready for a new challenge and I am excited to be joining Wiggle at a time when cycling is going through a period of growing popularity.”

Buckle joined LOVEFiLM as a fledgling business in 2006. He had previously served with the BBC, Dell Financial Services and


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