ERNST & YOUNG has topped a list ranking the accounting profession’s most effective users of social media.
The research, published by Flagship Consulting, found that E&Y, TaxAssist and PwC have the strongest presence across a blend of social media channels.
E&Y was rated first because of its high levels of quality content used to create conversations on Twitter and Facebook, said Flagship.
Smaller firm TaxAssist was positioned above larger, global players because of the fun and interesting personality they have created, which interacts like a human, rather than a brand, with its audiences.
“On the whole, professional services firms which include the accountancy industry still struggle to run social media programmes that develop and maintain conversations with and amongst their target audiences,” said Lewis Shields, head of digital and social media, Flagship Consulting.
“There is a tendency for firms simply to broadcast brand activity, which offers little value to audiences on social channels.”
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