CIMA brand secure despite CGMA launch
CIMA still valued despite launch of joint CGMA designation with AICPA
THE FUTURE OF the CIMA brand is not in jeopardy despite the launch of a global designation by the institute.
The designation, CGMA, can now be used by current CIMA members and under certain criteria by members of the US institute AICPA.
Launched today in a joint London/New York conference, the CGMA effectively expands the reach of CIMA into the US, and for AICPA management accountants internationally.
“It’s a partnership promoting the key role of management accountants,” said Tilley. “CIMA [as a brand] is absolutely not [disappearing]. We are not diluting the value of CIMA.”
Members travelling to the US will find recognition of the CGMA will become strong. In a more generic sense it promotes the role of the management accountant, Tilley added.
“We’re widening the knowledge of our qualification,” he said. “This is about added value.”