Financial reports ‘must tell story’

FINANCIAL REPORT preparers should focus on telling the story of their company, better linking strategy and business information to contextual data and performance metrics.

Black Sun also advised companies to engage and improve the quality of disclosure, rather than viewing financial reporting as a regulatory burden.

Director of research and strategy Sallie Pilot said: “The key to improvement is to demonstrate the business benefits of reporting to those responsible for the business so that they grasp the opportunity to tell their story clearly, relevantly and succinctly.”

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