Accountancy Age Awards 2010 Annual Reports and Accounts FTSE 100 of the Year - WPP
WPP are almost impossible to beat in this category and this year the company once again produced an outstanding document to walk away with the award for FTSE 100 Annual Report of the Year. Our judges were seduced by the arresting design and the wealth of information in the report.
One judge said: “This is very impressive from a PR perspective. They really make an effort to clearly represent how the hundreds of strands of the business work.”
The key to WPP’s success is seeing the production of the report as integral to its business as one of the world’s leading advertising and marketing groups.
It’s entry says the annual report “in its style, design and writing, must in itself be seen to provide evidence of WPP’s ability to produce creative, persuasive communications.” In short it could not afford to do anything other than produce the best annual report imaginable.