PracticeConsultingBusiness Link treats accountants poorly, says ACCA

Business Link treats accountants poorly, says ACCA

ACCA argues that the adviser network needs to be replaced

The brokerage service Business Link needs to be replaced by an entirely new
model of business support, argues
ACCA.

This follows Conservative claims that they will scrap it.

The institute added that the site also treated accountants poorly, citing its
unsuitable search facility to link businesses with advisers.

“If you were to call in today and ask for an accountant, you would be given
three practices at random from an approved list – regardless of their expertise
or their record of service,” said professor Robin Jarvis, head of ACCA’s small
business unit.

Glenn Collins, head of Advisory Services at ACCA UK, said: “Tinkering around
the
edges will not save
Business
Link
. The brokerage model of business support
never worked in the first place, and Business Link never became an adviser
of choice or the first port of call.”

ACCA views the government’s online business information portal as an
excellent tool, but says it needs re-branding. Collins explained: “…the good
on-line work risks not reaching small businesses. There is still time to rebrand
and reach the audience if we have action now.”

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