TechnologyAccounting SoftwareACCPAC in aggressive market push

ACCPAC in aggressive market push

As the battle for customers in the SME accounting market hots up, business software vendor ACCPAC has announced plans to give away a million copies of its SOHO and SME accounting software.

The offer is thought to be one of the largest UK free software promotion ever. A copy of the product is valued at Pounds 125.

ACCPAC, a division of US giant Computer Associates, said the aim of the ‘Simply Accounting software giveaway’ was to attract new custom which would hopefully stay with the company as it grew.

ACCPAC regional manager for Europe, Cyrus Razzaghi, said: ‘We’re ideally placed to aggressively take on vendors such as Sage and Quickbooks. With the Simply Free promotion we’re looking to accelerate our plans and significantly grow our user base in the UK.

‘None of our competitors have the confidence in their product to make it free on an unlimited basis to a million users.’

ACCPAC’s announcement comes as Microsoft made known its intention of entering the SME accounting market in the US with the launch of its its Small Business Manager product. A similar move in the UK is expected shortly,

Another vendor, Newcastle-based Sage, is to roll-out a finance package called SageFinance at the end of the month in a bid to reduce the barriers SMEs face in making large one-off payments when investing in IT.

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