Accountancy Age TV: The future of the Big Four

Gavin Hinks, editor of Accountancy Age

Global PricewaterhouseCoopers management board member Moira Elms has said
firms outside the Big Four should invest in order to compete in the audit
market. ’Some of the other firms should make the investment and do it, ’Elms
told AATV.

But industry commentator Robert Bruce has suggested that the Big Four split.
’I always rather like the idea that PwC would look to the future, split the firm
in two and really create a dynamic market, ’Bruce told AATV.

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