TaxCorporate TaxCondom maker ‘loving’ Treasury

Condom maker ‘loving’ Treasury

Cut in VAT rate may boost sales

The decision by the chancellor to cut the rate of VAT on condoms should boost
the sales of contraceptives and encourage safe sex, according to Bath sex toy
company LoveHoney.

From 1 July, the VAT charge on condoms fell from 17.5% to 5%.

LoveHoney director Richard Longhurst said: ‘Gordon Brown has reduced the VAT
on condoms to encourage safer sex, not to help retailers make a bit of extra
profit.

’We cut our prices straight away to let customers enjoy our range of condoms
for less,’ he added.

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