Software Vendors – New identity for Navision.

Danish-based Navision is understood to be considering plans to rebrand – with a new identity expected to be launched within two months. UK managing director Yash Nagpal said the company would be rebranded because Navision Financials was ‘misleading’ and the name ‘did not truly reflect everything the company does as a business’. ‘We are looking into the possibility of rebranding. We have asked everyone in the channel for their suggestions for a name that truly reflects what we offer the marketplace,’ said Nagpal. ‘We have to be careful we encompass the ERP element and future e-commerce solutions within the new brand.’ The company is looking to launch the rebrand before its widely anticipated Biztalk range of products is released in September. It is understood that the company may simply be called e-Navision, and it said it was important to ensure its brand awareness was not lost following the change. The announcement follows a recent profit warning for its next set of results which are due to be released at the end of June. Nagpal said: ‘This profit warning has come about because we are a victim of our own success. We have become used to issuing results showing 30-40% revenue increases and this is not likely at the next results’.

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