PracticeAccounting FirmsKPMG’s weblink row backfires

KPMG's weblink row backfires

KPMG, which styles itself as a 'leading' service provider 'in the internet age', has ordered a website that gently mocks its corporate anthem to drop its weblink to the firm with immediate effect.

KPMG has written to corporateanthems.raettig.org insisting there was no formal agreement allowing the site to use a hyperlink to www.kpmg.com

Dozens of independent sites linked to KPMG are now anticipating the firm’s wrath.

Chris Raettig’s site contains a number of corporate anthems, and its top ten list features several versions of KPMG’s anthem, ‘Vision of Global Strategy’.

Raettig was told by KPMG to remove the link, a request he politely declined. ‘I’m not sure how a policy on your part translates into action being required on mine,’ he replied. ‘If every hyperlink used on the web required parties at both sides of the link to enter into a formal agreement, I sincerely doubt that the web would be in existence today.’

Ironically KPMG’s interest in the anthem site has increased the number of its hits so much Raettig is looking for a larger internet service provider. The firm said it was ‘protecting our trademark and brand’ but ‘declined to address the issue’ of any next steps against Raettig.

Links

KPMG’s vision of global strategy (MP3 format)

Related Articles

Johnston Carmichael CEO appointed as ICAS president

Accounting Firms Johnston Carmichael CEO appointed as ICAS president

3w Emma Smith, Managing Editor
British Accountancy Awards 2018 – entries open!

Accounting Firms British Accountancy Awards 2018 – entries open!

1m Emma Smith, Managing Editor
Is the accountancy sector facing an international talent crisis?

Accounting Firms Is the accountancy sector facing an international talent crisis?

1m Lewis Silkin
RSM appoints new Chief Operating Officer

Accounting Firms RSM appoints new Chief Operating Officer

1m Alia Shoaib, Reporter
RSM announces 11 partner promotions

Accounting Firms RSM announces 11 partner promotions

2m Emma Smith, Managing Editor
BDO hires former AstraZeneca creative director as head of digital and innovation

Accounting Firms BDO hires former AstraZeneca creative director as head of digital and innovation

2m Emma Smith, Managing Editor
What does the future hold for listed accountancy firms?

Accounting Firms What does the future hold for listed accountancy firms?

2m Fergus Payne, Lewis Silkin
EY, Deloitte lead Big Four in gender pay gap reporting

Accounting Firms EY, Deloitte lead Big Four in gender pay gap reporting

2m Emma Smith, Managing Editor