PracticeAccounting FirmsKPMG’s weblink row backfires

KPMG's weblink row backfires

KPMG, which styles itself as a 'leading' service provider 'in the internet age', has ordered a website that gently mocks its corporate anthem to drop its weblink to the firm with immediate effect.

KPMG has written to corporateanthems.raettig.org insisting there was no formal agreement allowing the site to use a hyperlink to www.kpmg.com

Dozens of independent sites linked to KPMG are now anticipating the firm’s wrath.

Chris Raettig’s site contains a number of corporate anthems, and its top ten list features several versions of KPMG’s anthem, ‘Vision of Global Strategy’.

Raettig was told by KPMG to remove the link, a request he politely declined. ‘I’m not sure how a policy on your part translates into action being required on mine,’ he replied. ‘If every hyperlink used on the web required parties at both sides of the link to enter into a formal agreement, I sincerely doubt that the web would be in existence today.’

Ironically KPMG’s interest in the anthem site has increased the number of its hits so much Raettig is looking for a larger internet service provider. The firm said it was ‘protecting our trademark and brand’ but ‘declined to address the issue’ of any next steps against Raettig.

Links

KPMG’s vision of global strategy (MP3 format)

Related Articles

Productive accountancy firms lead the way

Accounting Firms Productive accountancy firms lead the way

2d Simon Adcock, HSBC
LLPs in Top 50+50: Will LLPs continue to be the preferred set-up?

Accounting Firms LLPs in Top 50+50: Will LLPs continue to be the preferred set-up?

3d Fergus Payne, Lewis Silkin
BDO’s global revenues pass $8bn

Accounting Firms BDO’s global revenues pass $8bn

1w Alia Shoaib, Reporter
Top 40 International Networks, Associations and Alliances: Finding growth amid uncertainty

Accounting Firms Top 40 International Networks, Associations and Alliances: Finding growth amid uncertainty

2w Philip Smith, Reporter
Top 40 International Networks, Associations and Alliances 2017: Big Four tussle for top spot

Accounting Firms Top 40 International Networks, Associations and Alliances 2017: Big Four tussle for top spot

2w Emma Smith, Managing Editor
BDO reports revenue growth of 5.7%

Accounting Firms BDO reports revenue growth of 5.7%

2w Alia Shoaib, Reporter
Taylorcocks announces merger with Surrey firm

Accounting Firms Taylorcocks announces merger with Surrey firm

3w Emma Smith, Managing Editor
Kingston Smith reports 7% gender pay gap

Accounting Firms Kingston Smith reports 7% gender pay gap

3w Emma Smith, Managing Editor