Taking Stock - Media Mention Mayhem.
Some people in the profession so brazenly attempt to get themselves in the press you would think there was money to be made from being a celebrity accountant.
In fact, it has come to the attention of TS that some of the most enthusiastic are even setting targets for media mentions.
This trend could only be a result of TS’s own Media Monitor, which we hold at Budget time, and during which we survey just who in the profession is being quoted most in the press. Competition is always tough and the decision is invariably contested.
But now TS understands that Maurice Fitzpatrick, partner at Chantrey Vellacott, finance media darling, and a good buddy of the boys at The Sun, has an official target of 500 media mentions per year.
Half a thou’ eh? That’s a pretty impressive target. And Maurice is happy to boast that he makes the grade quite easily – no mean feat given that he’s a lone media ranger for the firm.
However, we thought of extrapolating Maurice’s target onto PricewaterhouseCoopers, to see what it should be aiming for.
How would you work its target out? Well, find Chantry’s fee income as a proportion of PwC’s. Use that to keep the media mentions figure in scale with the size of the firm, and you find that the people at Embankment Place have to aim at a staggering 40,000 mentions a year.
Of course, it takes a lot of lunches to get that many mentions from journalist types, and we at TS reckon that PwC staff’s generous expenses would soon be buying more lunches than they could eat.
But there is a solution. Never let it be said that TS would pass up a free lunch.