TechnologyAccounting SoftwareMicrosoft outlines ‘vision’ for business customers

Microsoft outlines 'vision' for business customers

Microsoft Business Solutions today unveiled its 'threefold development strategy' as part of a vision that the company claims will 'enable people to realise their full potential'.

The strategy includes expansion and enhancement of existing solutions, creation of new solutions and delivering next-generation business applications with the aim of ‘transforming business processes for customers, partners, suppliers and employees’.

In a two-hour keynote speech in which Microsoft Business Solutions president Doug Burgum waxed lyrical about the company’s vision to help people in their ‘pursuit of personal happiness’, he evaded specific questions on where he hoped the company would be in five years time, who its competitors were and how he defined its target market.

But of the software giant’s aim to fulfil human potential, Burgum said: ‘It’s hard to find a place software has not touched. Software is one of the things that most resembles the human brain. If we can extend the ability to think then the more achievements we can make.’

‘I think it’s fair and appropriate for a company like Microsoft to say that,’ he added.

As for the company’s competitors, Burgum said: ‘The real competition is against ourselves. I’d like to turn our competitors into potential partners.’

Predictions for Microsoft’s future market share were also dodged. ‘We know it’s going to be big, bigger than we even think,’ he said. ‘We’re going to keep grinding away and when the demand hits, we’ll be there. ‘We want to have whatever should be the appropriate share for the market leader,’ said Burgum.

Related Articles

5 key tech innovations helping accountants transform their businesses

Accounting Software 5 key tech innovations helping accountants transform their businesses

2w Heather Darnell, Founder of Ask the BOSS
Finance and the tech foundation: what’s needed to deliver impactful business insights?

Accounting Software Finance and the tech foundation: what’s needed to deliver impactful business insights?

3m Workday | Sponsored
Best accounting software for businesses in the UK

Accounting Software Best accounting software for businesses in the UK

3m Accountancy Age, Reporters
Making sense of enterprise tech concepts for finance teams

Accounting Software Making sense of enterprise tech concepts for finance teams

4m Workday | Sponsored
Open Banking: what you need to know

Accounting Software Open Banking: what you need to know

4m Edward Berks, Xero
Accountancy in the digital age: Flexibility, agility, efficiency

Accounting Software Accountancy in the digital age: Flexibility, agility, efficiency

6m Pegasus Software | Sponsored
Sage purchases Intacct in its largest ever acquisition

Accounting Software Sage purchases Intacct in its largest ever acquisition

10m Alia Shoaib, Reporter
5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

10m Alia Shoaib, Reporter