Egg tops financial websites poll

Egg pushed into second place, with 602,000 visits recorded during July 2000. Lloyds scored a total of 583,000 visits, with both sites significantly ahead of other leading financial and business organisations.

Barclays, FirstDirect, Nationwide and Abbey National also featured prominently in the rankings.

Andreas Gutjahr, European Marketing Manager with MMXI Europe, said: ‘The results are surprising in that they indicate a substantial acceptance of e-commerce. Many of the fears and uncertainties expressed about using online banking would appear to be exaggerated.’

MMXI Europe currently reports on Internet audience involvement in the UK, France, Germany and Sweden, and plans to extend cover to Spain, Denmark and Italy later this year. The company also measures the Internet audience in the USA, Canada, Japan and Australia.


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