Trevor Birch, formerly a Liverpool player in the late 1970s, will take on his new role after being promoted from managing director.
He spent eighteen years with Ernst & Young in Liverpool and Manchester, becoming a partner in 1993. In 1998 he was appointed head of E&Y’s corporate restructuring practice for the northern region, before joining Chelsea in February.
Speaking on his appointment, Birch said: ‘This is a wonderful opportunity for me, and the experience could only be better if I was actually signing as a player.’
Birch quit football at the tender age of 23 to study accountancy. He was formerly part of Bill Shankly’s legendary side, and sat on the bench when Liverpool beat FC Bruges to win the European Cup in 1978.
Shortly afterwards he quit Liverpool for Shrewsbury Town for what was then a club record of £50,000. He ended his playing days at Chester City.
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