Accountancy Age has been named a Business Superbrand for the
year in succession.
The listing among the top 500 business brands in the UK ranks Accountancy Age
alongside the likes of Google, the BBC, Microsoft and the Financial Times in
leading the way in quality, reliability and distinction, according to the Centre
for Brand Analysis.
The independent selection process was carried out through a vote by senior
business leaders and more than 1,500 business professionals. The Centre for
Brand Analysis, which makes the award, says: ‘A Business Superbrand has
established the finest reputation in its field. It offers customers significant
emotional and/or tangible advantages over its competitors, which customers want
From the accountancy sector, PricewaterhouseCoopers was named the leading
brand among the firms, followed by Ernst & Young. The ICAEW, CIMA and ACCA
were all also named among on the list.
Stephen Cheliotis, chairman of the expert council and CEO of The Centre for
Brand Analysis, said: “Congratulations must go to all the brands that made the
top 500 from the thousands of brands initially considered. There are 100 new
brands in the top 500, showing that while the top of the league experiences
relative calm, overall volatility remains and brands have to fight hard to be in
the table, especially during these turbulent times.’
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