Shocked readers learned how he whisked his girlfriend off to Paris and then worked out how much his partner’s half had cost, complete with a weekly pay-back schedule. He promptly became the ex-boyfriend.
But if you start surfing the web, you will find that fortunately this is an exception and the exploitation of romance is alive and well.
The card is still the most important aspect of the day and nothing can beat the excitement of finding a garish envelope on the doorstep.
There are plenty of sites that can choose a card for you. Go to your favourite search engine and type in ‘Valentine’s day cards’.
For the more imaginative, a number of telecom-based sites can supply you with text message icons which you can send on to your loved one, some can do this for you anonymously.
But the real fun comes with flowers and gifts.
Interflora is always a safe bet, with a proven track record on delivery. www.interflora.co.uk has a wide selection of reasonably priced flowers on a special red rose site that is easy to use and is backed up with a good delivery network.
www.giftsforbirds.com is clearly aimed at the young and immature at heart and has the added bonus of free beer vouchers for those that use its services.
The gifts verge on the tacky but inject some fun into the process.
For booze-related gifts, check out www.madaboutwine.com, for a good selection of champagne, some of which come with truffles.
Another good option is www.sayitwith.co.uk. The site makes the process of gift-sending fun – colourful graphics, very clear navigation and a free nationwide delivery service makes this a winner provided that it can fulfil on its promise.
Want to cook a meal but haven’t got time? www.leapingsalmon.com has just launched its Valentine specials, all you have to do is put the food together.
And left it to the last minute? Where else should you go but www.lastminute.com with its dedicated Valentine’s area. An excellent range of gifts to help take the hassle out of online love – one day this site will make money!
OUR TOP FIVE SITES
Dependable site from a dependable organisation. Good price range and offers more than the ubiquitous rose.
Bordering on the childish, but still fun, with a wide selection of tasteless gifts. Don’t forget the free beer vouchers.
Good selection of quality wine, reasonably priced champagne. Tips on matching wine with that romantic valentine dinner.
Excellent site, fun to look at with imaginative gift ideas. Restricted selection helps make deciding easier.
www.lastminute.com Some fantastic ideas, including a romantic bungee jump for two. Don’t leave it to the last minute to look at this site.
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