PracticeConsultingPractice management: How to advertise effectively

Practice management: How to advertise effectively

Advertising is a cost which can all too easily lose its focus and hence its effectiveness. Experience has shown that the most productive use of advertising comes through using the Yellow Pages.

However, with over 70% of the profession advertising in the Yellow Pages, your advert must stand out amongst the rest.

You could change your name to something beginning with “AA” – that would put you first on the list or you could apply the more practical tips;

  • Use most of the available space to attract attention to yourself.
  • Use something that distinguishes you from the rest.
  • Do not think that your firm’s name and logo will necessarily attract attention.
  • Do not list all your services.
  • Leave plenty of space so that it is easily read.
  • Make sure your telephone number is large and bold.
  • Include your address.
  • Consider advertising in other categories other than accountant.
  • Do not be frightened of attracting non-target market clients (they can be referred on to some other ‘friendly’ accountant you know).
  • Make sure you know how many new cleints come from Yellow Pages.

Back to Your Practice

Related Articles

5 tips for SMEs to protect cash flow

Accounting Software 5 tips for SMEs to protect cash flow

5m Alia Shoaib, Reporter
Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

Consulting Tyrie on Finance Bill 2017: ‘Making Tax Policy Better’

11m Stephanie Wix, Writer
Managing partner Q&A - the year ahead: Richard Toone, CVR Global

Accounting Firms Managing partner Q&A - the year ahead: Richard Toone, CVR Global

12m Kevin Reed, Writer
Deloitte 'self-imposes exile' on government contracts to defuse PM row

Accounting Firms Deloitte 'self-imposes exile' on government contracts to defuse PM row

12m Kevin Reed, Writer
Managing partner Q&A - the year ahead: Julie Adams, Menzies

Accounting Firms Managing partner Q&A - the year ahead: Julie Adams, Menzies

12m Kevin Reed, Writer
Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

Business Regulation Friday Afternoon Live: Deloitte's tech thing; PAC wants HMRC 'contingencies'; and Sports Direct

1y Kevin Reed, Writer
Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

Audit Friday Afternoon Live: HMRC complaints rise; Deloitte scoops big audits; and corporate reporting woes

1y Kevin Reed, Writer
New head of equity capital markets for KPMG

Accounting Firms New head of equity capital markets for KPMG

1y Stephanie Wix, Writer