Online sales rose 20% over Christmas period
The Christmas period was not so bad as previously thought for retailers, according to figures released this week which show that online shopping jumped 20 per cent to £3bn.
Despite sluggish sales on the High Street, data from the Interactive Retail Media Group shows that online shopping accounted for 6.3 per cent of total spending this year.
Further research by the European Interactive Advertising Association also found that some 30 per cent of British consumers bought more than 16 items online in 2004, compared with 19 per cent of shoppers across Europe.
In some sectors, such as retail, companies found that online sales eclipsed catalogue sales for the first time.