If you don't say it now, you probably have done in the past and I would hazard a guess that the majority of partners and managers say it all the time. It starts with B and means " I don't have the time". I would recommend that the word is banned from all accountancy practices.
Giving the message to your staff, clients, bankers, solicitors and other contacts that you are “busy” signals that you are not in the market for new work – just the opposite of what you are trying to convey – growth through recommendations.
I would strongly suggest to those who are keen to build their practice, at a rate worth measuring, that a fine is levied on anybody in the office caught saying the four letter word – it’s a way of getting their attention.
Having sorted that principle out with your colleagues now save yourself a fortune in time and money, by encouraging those who previously “didn’t have the time” to do their bit towards marketing. Use the opportunity to gain many more recommendations from clients, banks and other sources.
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