RegulationAccounting StandardsICAEW: a year to switch to new logo

ICAEW: a year to switch to new logo

ICAEW members are preparing themselves to switch over their marketing material to include the institute’s new logo, its first redesign in 50 years

The institute has called on members to use the new design, which cost £65,000
to change, within the next 12 months.

It has recommended that practitioners should make the switch gradually over
the next year to save on stationery costs – a move that the
ICAEW will undertake itself.

Despite the ICAEW’s attempt at keeping costs related to the new design to a
minimum, it has still come in for criticism. ‘I can’t see what it has to do with
me and consider it, like most re-branding exercises, a daft waste of money,’
said ICAEW member Duncan Heenan.

Others mocked its appearance, which features a slimmer-looking Economia and
discards the scales seen at the top of the old logo.

‘If I were a Guinness-drinking architect I might confuse it as a pub sign,’
said Neil Davies of Sully & Co. But he added that he thought it should be
‘relatively easy’ for practitioners to change their livery.

Launching the logo, chief executive Michael Izza said: ‘[The logo] aims to
retain the integrity of Economia while reflecting the fact that as a
professional body we must also look forward.’

Related Articles

Demystifying GDPR for accountants

Accounting Standards Demystifying GDPR for accountants

1w Ellen Temperton, Lewis Silkin
EY fined £1.8m over Tech Data audit

Accounting Standards EY fined £1.8m over Tech Data audit

2m Emma Smith, Managing Editor
The great professional services shake-up

Accounting Standards The great professional services shake-up

3m Fergus Payne, Lewis Silkin
What do clients actually want from an accountant?

Accounting Standards What do clients actually want from an accountant?

4m Emma Smith, Managing Editor
Accountants shouldn’t neglect hybrid mismatch anti-avoidance rules

Accounting Standards Accountants shouldn’t neglect hybrid mismatch anti-avoidance rules

4m Alison Conley
Membership of the accountancy profession on the rise

Accounting Standards Membership of the accountancy profession on the rise

5m Alia Shoaib, Reporter
The real price of mates' rates in the provision of professional services

Accounting Standards The real price of mates' rates in the provision of professional services

5m DAC Beachcroft
IASB overhauls insurance accounting with issuance of IFRS 17

Accounting Standards IASB overhauls insurance accounting with issuance of IFRS 17

7m Alia Shoaib, Reporter