Hazlems has designs on fashion

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The exhibition, staged on the King’s Road, Chelsea, is one of the biggest selling exhibitions in Europe with more than 150 designers and labels.

This is the first time an accountancy firm has been allowed to take a stand at the exhibition, though Hazlems has advertised in the exhibition’s inhouse magazine.

The move sees the West End firm intensify efforts to build its specialised fashion practice where it has already won some well known clients such as Clements Ribeiro, Markus Lupfer and Arkadius.

Jon Barron, a partner at Hazlem, said: ‘The proof of the pudding will be in the follow ups we get and seeing the response from the event.’

Hazlems’ appearance comes at a time when many top-end fashion labels are attempting to rebuild sales in the wake of September 11.

London-based designers suffered in particular as tourism dropped markedly following the attacks.

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