TAKING STOCK - CIMA'S CLARET AND DENIM TRIBUTE.
With the imminent departure of long-serving CIMA deputy secretary Jake Claret next week, TS thought it was highly fitting that the management accountant’s institute has recently altered its branding. The ‘M’ in CIMA has changed from its traditional red colour to – wait for it – claret. Is this the start of things to come? Will all highly thought of former officers be honoured in this way. If so expect CIMAs brand to change again next year when president Mike Jeans finishes his stint. How about the ‘M’ changing to a pale blue denim colour.