Hong Kong institute looking for rappers

The Hong Kong Institute of Certified
Public Accountants
– or the ‘tute’ as it is calling itself is using a rap
recruitment video to attract new recruits to the profession.

The Tute has made a two-minute video called ‘Tute in da House’ which,
according to The Guardian, is rapidly moving up the charts on website

In the video a group of accountants in business suits rap –‘I c tell you I’m
a person of repute/It’s all because I belong to the ‘Tute.’

The video along with a relaunch of its magazine are all attempt to throw off
the image of the accounting profession as being dull and boring.

Further reading:

Hong Kong to rebuff EU tax plea

ACCA happy in Hong Kong

A golden opportunity

Related reading

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