NetSuite urged to join online software group

Talks are under way to persuade the UK’s biggest provider of web-based
accountancy software to join a new industry group campaigning to promote the

NetSuite has so far remained absent from meetings of the new group set up at
Intellect, the software trade body, to the confusion of other software suppliers
already signed up to the project.

Observers have expressed puzzlement over NetSuite’s absence.

John Oates, partner at Baker Tilly IT advisory services, said: ‘Because
NetSuite are perceived as the market leaders they may think that they don’t want
to give credibility to their competitors. They may even choose to set something
up in competition.’

David Turner, group marketing director at Coda, said: ‘They were obviously
invited to attend. I can’t think why they wouldn’t want to be involved. If they
think they are too big that they don’t need to be, they are mistaken’ he added.
‘It is a shame they are not involved.’

Carrie Hartnell, a spokesperson for Intellect, said: ‘If they [NetSuite] are
that big then we need to make sure that they want to be involved’.

A spokesman from NetSuite said the ‘company is in discussions with
Intellect’. They declined to comment as to why it did not attend the first
meeting and why it is not attending a second meeting on 24 March.

The committee was spearheaded by Coda, Xero, KashFlow and e-conomic.

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