RegulationAccounting StandardsACCA spends £85,000 on new logo

ACCA spends £85,000 on new logo

ACCA brings back memories of ICAEW new logo furore by spending £85,000 on rebrand

new acca logo

ACCA’s new £85,000 logo

ACCA
has spent £85,000 on a new logo.

The logo, to be used from September this year, is a red square with the
letters ‘ACCA’ sat in the middle, which the institute claims ‘enhances ACCA’s
distinct image’.

Neil Stevenson, ACCA marketing director said: ‘The new logo is a clear
evolution on the former version, which was first introduced in 1988, and is
representative of ACCA’s confidence in its standing today.’

ACCA joins the
ICAEW in
updating its image. The ICAEW was criticised for spending £65,000 on its updated
figurehead Economia. ACCA also used a branding agency,
Fitch
, to design its logo.

Further reading:

ICAEW: a year to switch to new logo

New ICAEW chief reveals his plans

TS
correct on ICAEW’s new logo

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