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    ACCA spends £85,000 on new logo

    ACCA spends £85,000 on new logo

    ACCA brings back memories of ICAEW new logo furore by spending £85,000 on rebrand

    Author Writer Date published May 17, 2007 Categories
    new acca logo

    ACCA’s new £85,000 logo

    ACCA
    has spent £85,000 on a new logo.

    The logo, to be used from September this year, is a red square with the
    letters ‘ACCA’ sat in the middle, which the institute claims ‘enhances ACCA’s
    distinct image’.

    Neil Stevenson, ACCA marketing director said: ‘The new logo is a clear
    evolution on the former version, which was first introduced in 1988, and is
    representative of ACCA’s confidence in its standing today.’

    ACCA joins the
    ICAEW in
    updating its image. The ICAEW was criticised for spending £65,000 on its updated
    figurehead Economia. ACCA also used a branding agency,
    Fitch
    , to design its logo.

    Further reading:

    ICAEW: a year to switch to new logo

    New ICAEW chief reveals his plans

    TS
    correct on ICAEW’s new logo

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