Online travel services to boost m-commerce
More than 23 million Europeans will use their mobile phones to buy travel products and services by 2005 according to a new study.
Travel has become the leading ecommerce product category on the internet in Europe with purchasing of online leisure and business travel services becoming easier and more cost effective than traditional methods.
Technology research house IDC believes this trend will be mirrored on the mobile internet despite the adverse effects of September 11 on the European travel industry.
According to the study, 49 million users will also buy public transport tickets with their mobile phones by 2005. IDC believes the knock on effects will be felt across other commerce segments such as bill payment, tickets for entertainment, parking meters and vending machines.
The survey, Mobile in travel: Prospects for Western Europe reviews the mobile travel sector in Europe and offers advice on implementing mobile travel solutions with emphasis on wireless GSM and GPRS technology.